Chris Shahabi

The Power of Answering the Phone: Why Human Engagement Wins in Business

In a world increasingly dominated by digital communication, businesses that rely solely on email and messaging platforms risk losing valuable opportunities. While technology enables efficiency, it cannot replace the power of direct human interaction. The most successful companies and business leaders understand that deals are made through relationships – and relationships are built through real conversations.

Why Answering the Phone Matters

Many companies today hide behind email, delaying responses and missing out on high-value deals. The reality is that business is fast-paced. If you don’t answer quickly, your competitor will. Deals are won and lost in minutes, not days and companies that prioritize real-time communication – whether by phone or in-person meetings – are the ones that stand out, earn trust, and close more deals.

1. Speed Equals Value

In business, time matters or as the saying goes, time is money. When a potential client or partner reaches out, they are looking for a solution now – not in hours or days. A fast response shows urgency, professionalism, and a willingness to serve. If you fail to answer or delay your reply, you send an unspoken message: “You are not a priority.” That’s a costly mistake.

2. Builds Trust and Rapport

In todays hyper competitive world, people don’t just buy products or services; they buy trust and confidence. A phone call allows you to establish a real human connection, express sincerity, and address concerns immediately. In contrast, emails can be misinterpreted, lack warmth, and create unnecessary delays.

3. Creates Competitive Advantage

Most businesses rely on automated systems and now use AI email responses. By simply being accessible and responsive, you differentiate yourself from the competition. When clients know they can count on you, they are more likely to choose you over a company that feels distant and impersonal.

4. Faster Decision-Making

Negotiations, problem-solving, and decision-making happen in real time on the phone. A back-and-forth email chain could take days or even weeks, whereas a five-minute call can clarify concerns, confirm agreements, and close a deal on the spot.

5. Shows You Care

Customers, partners, and investors want to feel valued. Answering a call demonstrates that you prioritize them, reinforcing loyalty and long-term business relationships.

Disadvantages of Ignoring Calls and Relying Solely on Emails

• Lost Opportunities: While you’re waiting to reply, someone else is closing the deal.
  
  
• Miscommunication: Emails lack tone, emotion, and nuance, increasing the chances of misunderstandings.
  
  
• Lack of Urgency: Slow responses can make you appear indifferent, bureaucratic, or even lazy.
  
  
• Weaker Relationships: Business is built on trust, and trust is built through personal interaction.
  
  
• Frustrated Clients: No one likes waiting, especially in a fast-moving world.
  
  

Advantages of Answering Calls Immediately

1. Instant Engagement: Keeps the momentum going and leads to faster results.
   
   
2. Stronger First Impressions: A responsive, engaged business is more attractive to clients.
   
   
3. Better Negotiations: Direct conversations allow for real-time persuasion and clarification.
   
   
4. Higher Conversion Rates: Leads convert faster when questions are answered on the spot.
   
   
5. Competitive Edge: While others hide behind email, you show up and take action.
   
   
6. Customer Satisfaction: Happy clients are more likely to refer and return.
   
   
7. Enhanced Reputation: Being known as a company that’s responsive builds long-term credibility.
   
   

Final Thoughts

The businesses that thrive are the ones that prioritize human connection. If you want to stand out, win more deals, and build lasting relationships, don’t rely on email alone. Pick up the phone. Respond instantly. Be present.

Technology should enhance business, not replace the fundamental principles of engagement. The most successful people and companies don’t hide behind screens – they communicate, interact, and take action. Don’t act like a government office or a bureaucratic institution. Be proactive, be responsive, and most importantly, show that you care.

The next time your phone rings, answer it. It might just be the opportunity that changes everything for you.